Track 2: Session 05

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Description: AI adoption is accelerating rapidly, but most organizations are still figuring out what meaningful implementation actually looks like. In this session, Seth Odell shares practical lessons from Kanahoma’s journey to becoming an AI-enabled agency. Rather than focusing on theory or hype, the talk explores the real steps taken to introduce AI across a marketing organization—from educating teams and experimenting with tools to integrating AI into everyday workflows and developing entirely new capabilities.